Privacy Policy

Effective Date: 01 October 2026

Last Updated: 01 October 2026

Welcome to ROUTINEE™, a brand of SAS Fashion and Retail Private Limited ("ROUTINEE™", "Company", "we", "our", or "us").

We value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit our website, purchase our products, or interact with our services.

By using our website, you consent to the practices described in this Privacy Policy.

Term	Meaning
Personal Data	Any information that identifies or can reasonably identify an individual, directly or indirectly, such as name, email address, phone number, address, IP address, or online identifiers.
Data Principal	The individual to whom the Personal Data relates, as defined under the Digital Personal Data Protection Act, 2023 (DPDP Act).
Data Fiduciary	The entity that determines the purpose and means of processing Personal Data. For this Privacy Policy, SAS Fashion and Retail Private Limited is the Data Fiduciary.
Processing	Any operation performed on Personal Data including collection, recording, storage, organisation, retrieval, use, sharing, disclosure, alteration, deletion, or destruction.
Consent	A freely given, specific, informed, and unambiguous agreement provided by you for the processing of your Personal Data.
Cookies	Small text files stored on your device that help improve website functionality, remember preferences, analyse website traffic, and enhance your browsing experience.
IP Address	A unique numerical address assigned to your device when connected to the internet, which helps identify and communicate with your device.
Personal Data Breach	Any unauthorised access, disclosure, alteration, destruction, or loss of Personal Data.
Data Retention	The period for which Personal Data is stored before it is securely deleted or anonymised in accordance with legal and business requirements.
Profiling	Automated processing of Personal Data to analyse or predict preferences, interests, purchasing behaviour, or browsing patterns in order to personalise products, services, or communications.
Third Party	Any individual, company, service provider, or organisation other than ROUTINEE™, SAS Fashion and Retail Private Limited, or the customer.
Direct Marketing	Communication sent directly to customers regarding products, offers, promotions, newsletters, or other marketing activities through email, SMS, WhatsApp, or similar channels.
Anonymisation	The process of permanently removing personal identifiers from data so that an individual can no longer be identified.
Pseudonymisation	Processing Personal Data in a manner that prevents direct identification without the use of additional information stored separately.
Encryption	The process of converting information into a secure format to protect it from unauthorised access during storage or transmission.
Financial Data	Limited transaction-related information such as payment status or transaction reference received from authorised payment gateway providers. ROUTINEE™ does not store complete card, bank account, or UPI details.
Health Data	Information voluntarily provided by you relating to your skin type, skincare concerns, allergies, or similar information solely for providing appropriate product recommendations or customer support.
Behavioural Advertising	The use of browsing behaviour and online interactions to display relevant advertisements and promotional content that may be of interest to you.
Online Behavioural Advertising	Advertising delivered based on your browsing activity across websites and digital platforms using cookies and similar technologies.
Data Protection	The measures, policies, and legal requirements followed to protect Personal Data from unauthorised access, misuse, loss, alteration, or disclosure.
DPDP Act	The Digital Personal Data Protection Act, 2023 (India) and any rules, amendments, or regulations issued under it from time to time.

1. Information We Collect

We may collect the following categories of information:

A. Personal Information

Full Name
Email Address
Mobile Number
Billing Address
Shipping Address
Date of Birth (if voluntarily provided)
Gender (if voluntarily provided)

B. Order Information

Products purchased
Order history
Delivery details
Return and refund requests
Customer support interactions

C. Payment Information

ROUTINEE™ does not collect or store your complete payment card details, bank account information, or UPI credentials.

Payments are securely processed by authorized third-party payment gateway providers.

We may receive limited payment-related information such as:

Transaction ID
Payment Status
Payment Method
Order Reference Number

for order fulfilment and accounting purposes only.

D. Technical Information

When you use our website, we may automatically collect:

IP Address
Browser Type
Device Information
Operating System
Website Usage Information
Cookie Data
Location (approximate)
Referral Source

E. Marketing Information

If you choose to subscribe to our communications, we may collect:

Newsletter preferences
Product interests
Marketing consent
Feedback and survey responses

2. How We Collect Information

We collect information when you:

Visit our website.
Create an account.
Place an order.
Contact Customer Support.
Subscribe to newsletters.
Participate in surveys or promotional campaigns.
Leave product reviews.
Interact with advertisements.
Browse our website through cookies and similar technologies.

3. How We Use Your Information

We use your information to:

Process and deliver orders.
Verify transactions.
Provide customer support.
Manage your account.
Improve our products and services.
Personalize your shopping experience.
Send order confirmations and shipping updates.
Respond to enquiries.
Detect and prevent fraud.
Comply with legal obligations.
Improve website performance.
Conduct analytics and reporting.
Send promotional communications where you have consented.

4. Cookies and Tracking Technologies

ROUTINEE™ uses cookies and similar technologies to:

Keep you signed in.
Remember your shopping cart.
Store preferences.
Improve website functionality.
Measure website performance.
Analyse visitor behaviour.
Deliver relevant advertisements.

For more information, please refer to our Cookie Policy.

5. Sharing of Information

We do not sell or rent your personal information.

We may share your information only with:

Payment gateway providers
Shipping and logistics partners
Technology service providers
Shopify and integrated applications
Customer support platforms
Marketing service providers
Analytics providers
Government authorities where required by law

All third-party service providers are required to protect your information and process it only for authorised purposes.

6. Marketing Communications

With your consent, we may send:

Promotional Emails
SMS
WhatsApp Notifications
Product Launch Announcements
Discount Offers
Educational Content
Newsletters

You may unsubscribe at any time by using the unsubscribe link or contacting us.

7. Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your personal information against:

Unauthorized access
Accidental disclosure
Loss
Misuse
Alteration
Destruction

While we take reasonable measures to protect your data, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to:

Complete your orders.
Provide customer support.
Meet legal, tax, and regulatory requirements.
Resolve disputes.
Prevent fraud.
Enforce our agreements.

Once no longer required, your information will be securely deleted or anonymized where appropriate.

9. Your Rights

Subject to applicable laws, you may request to:

Access your personal information.
Correct inaccurate information.
Update your account information.
Delete your personal information, where legally permissible.
Withdraw consent for marketing communications.
Object to certain processing activities.
Lodge a grievance regarding the handling of your personal information.

You may withdraw your consent at any time. Withdrawing consent will be as simple and straightforward as the process by which consent was originally given, and withdrawal will not affect the lawfulness of processing carried out before such withdrawal.

To exercise any of these rights, please contact us using the details provided below.

10. Children's Privacy

Our website and products are intended for individuals aged 18 years and above.

We do not knowingly collect personal information directly from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete such information.

11. Third-Party Websites

Our website may contain links to third-party websites or services.

These websites operate independently and have their own privacy policies.

ROUTINEE™ is not responsible for the privacy practices, content, or security of third-party websites.

12. International Data Transfers

If we engage service providers located outside India, your personal information may be processed in other jurisdictions.

Whenever such transfers occur, we will take reasonable steps to ensure that your information receives an appropriate level of protection in accordance with applicable laws.

13. Automated Decision Making

ROUTINEE™ may use automated technologies to personalize product recommendations, website content, promotional communications, and customer experiences. Such processing is intended to improve your shopping experience and does not produce legal or similarly significant effects without appropriate human involvement.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or services.

Any updates will be published on this page along with the revised "Last Updated" date.

Your continued use of the website after such updates constitutes your acceptance of the revised Privacy Policy.

15. Grievance Redressal

If you have any grievance regarding the processing of your Personal Data or this Privacy Policy, you may contact our Privacy Officer, designated in accordance with the Digital Personal Data Protection Act, 2023:

Privacy Officer: Anushna Pechetti

Email: privacy@routinee.in

Address: Unit No. 825, Lodha Signet 1, Premier Colony, Ground Floor, Kalyan, Thane, Maharashtra – 421204, India

For consumer grievances relating to products, orders, or services, you may contact our Grievance Officer:

Grievance Officer: Ram Charan Teja Pechetti

Email: grievance@routinee.in

We will acknowledge your grievance or privacy request within 48 hours of receipt and aim to resolve it within 15 business days, and in any event within one (1) month from the date of receipt. If you are not satisfied with our resolution, you may approach the Data Protection Board of India in accordance with the DPDP Act.