Cookie Policy

Effective Date: 01 October 2026

Last Updated: 01 October 2026

This Cookie Policy explains how ROUTINEE™, a brand of SAS Fashion and Retail Private Limited (“ROUTINEE™”, “we”, “our”, or “us”), uses cookies and similar technologies on our website www.routinee.in (“Website”). This Cookie Policy should be read together with our Privacy Policy, which explains how we handle your personal information.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help the website recognise your device, remember your preferences, and improve your overall browsing experience. Similar technologies such as pixels, tags, local storage, and software development kits (SDKs) may also be used for comparable purposes, and references to “cookies” in this policy include such technologies.

2. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as signing in, adding products to your cart, or completing checkout. Without these cookies, core features of the Website will not work.

B. Functional Cookies

These cookies allow the Website to remember choices you make (such as language, region, or saved preferences) in order to provide enhanced and personalised features.

C. Performance and Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting information such as pages visited, time spent, traffic sources, and error messages. We use this information to measure and improve the performance of our Website. Analytics services may be provided by third parties such as Google Analytics and Shopify analytics tools.

D. Advertising and Targeting Cookies

These cookies may be set through our Website by us or our advertising partners (such as Meta and Google). They may be used to build a profile of your interests and show you relevant advertisements on other websites and platforms. They work by uniquely identifying your browser and device.

3. How We Use Cookies

Keep you signed in to your account.
Remember the contents of your shopping cart.
Store your preferences and settings.
Enable secure checkout and fraud prevention.
Measure Website traffic and performance.
Analyse visitor behaviour to improve our products and services.
Deliver relevant advertisements and measure their effectiveness.

4. Third-Party Cookies

Some cookies on our Website are placed by third-party service providers, including our e-commerce platform (Shopify), payment gateway providers, analytics providers, and advertising partners. These third parties operate under their own privacy and cookie policies, and we encourage you to review them. ROUTINEE™ does not control third-party cookies.

5. Managing Your Cookie Preferences

You can manage or disable cookies at any time through your browser settings. Most browsers allow you to refuse or delete cookies, and to be alerted when cookies are being placed on your device. Please note that disabling strictly necessary cookies may affect the functionality of the Website, including your ability to sign in or complete a purchase.

For more information on managing cookies, please refer to the help section of your browser (such as Chrome, Safari, Firefox, or Edge). You may also opt out of certain third-party advertising cookies through the settings offered by the relevant advertising platforms.

6. Consent

Where required by applicable law, we will request your consent before placing non-essential cookies on your device. You may withdraw your consent at any time by adjusting your cookie preferences or browser settings. Withdrawing consent will be as simple as the process by which it was given.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. Any updates will be published on this page with a revised “Last Updated” date.